Not How to Write, But Why

I’m finally reading The Soloist by Steve Lopez. I’ll see the movie when I’m done with the book. On p. 51, Lopez comments about his process of becoming a columnist:

I struggled with my first columns [at the Oakland Tribune], just as I did after moving on to the San Jose Mercury News and the Philadelphia Inquirer. It was in Philadelphia in the mid-1980s that I had an epiphany. The challenge isn’t to figure out how to write, I realized, but why. Without a mission and a sense of whom you write for, you aren’t worth reading.