American magazines on Apple News + see their circulation increase

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Several US magazines have doubled their reach on Apple News + this year, new figures obtained by Press Gazette.

The weekly showbiz magazine People recorded an average AN + circulation of 165,000 copies in the first half of 2021 – up 148% from the second half of 2020 – making it the biggest title on the platform.

According to figures from the Alliance for Audited Media (AAM), the 25 most popular US magazine titles on AN + had a total average circulation of 1.25 million in the first six months of the year.

The average broadcast of AN + in the top 25 was 50,000 in the first half of this year, up 86% from 27,000 in the last six months of 2020.

After People, the next biggest AN + magazine headlines were Vanity Fair (with an average circulation of 90,000, up 83%), Popular Mechanics (71,000, up 194%) and National Geographic (71,000, in 78% increase).

Scientific American recorded the largest increase, albeit from a weak base in 2020. Its circulation jumped more than 700%, from 4,000 to 32,000.

Other titles that more than doubled their AN + circulation between the two periods were Men’s Health, In Style, Cosmopolitan, Rolling Stone, Women’s Health, Travel + Leisure and Prevention.

Launched in 2019, AN + is a paid version of Apple’s news app, available in the US, Canada, UK, and Australia.

Nearly 200 publications make their content available on AN + and are paid by Apple based on their readership levels – issue openness and “downtime” – on the app.

Apple hasn’t released any AN + numbers, and the platform’s popularity remains a mystery.

The AAM numbers are not enough to discern the number of AN + subscribers that Apple has racked up. But the ranking of the top 25 – which excludes non-U.S. Newspapers and magazines on the platform – gives a glimpse of the product’s scale. It also suggests that AN + is growing rapidly.

The AN + figures would probably have been boosted by the launch last October of Apple One, a subscription that brings together several services. Apple’s “premier” package includes access to Apple Music, TV +, Arcade, iCloud, Fitness +, and News +.

AAM circulation figures reflect the average number of unique user opens per magazine issue. This means the numbers don’t show total readership as they directly compare weekly magazines, like People, with monthly titles, Vanity Fair, and fortnightly, Popular Mechanics.

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