Column by Scott Underwood: THB, other newspapers more than just newspapers | Columns


The death of newspapers has been prematurely predicted since even before the 1990s, when the Internet first threatened the realm of print.

But newspapers survive – and thrive – because, well, they’re more than just newspapers.

More importantly, while continuing to publish print editions, newspapers also provide a growing range of digital content – not only news, features, sports and opinion pieces, but also blogs, events broadcast in live, photo galleries, videos and social media engagement.

Newspapers can also be great community partners, bringing people together for fun and interesting events and rallying stakeholders around important causes.

The Herald Bulletin is continually moving beyond daily news coverage to expand its product line and ways to connect with people in the Madison County area.

Here are some recent and upcoming examples:

THB Sports Awards: Last Tuesday evening, the newspaper held its fifth annual sports awards program for local high schools. It was a special night, the first time the program was conducted in person since 2019. You can guess what forced us to go virtual in 2020 and 2021.

Former Herald Bulletin Digital editor Heather Bremer, sportswriter George Bremer and sportswriter Rob Hunt led a team of a dozen THB employees to plan and execute a memorable celebratory evening at the Paramount Theatre. The program not only spotlighted the top performing local athletes and teams of the 2021-22 school year, but it also spotlighted their inspiring stories.

The archived live stream of the celebration is available at

Memories section: In order to remember and honor lost loved ones in our community, The Herald Bulletin has launched this new monthly special section, which brings together all of the obituaries published in the previous month. Similar special sections have proven popular as souvenirs for readers in other markets, and we received positive feedback from our first foray in June.

The next Souvenirs section will appear before mid-July.

Departmental fair section: The Madison County 4-H Fair takes place July 7-23 at the Alexandria Fairgrounds, and we want you to be ready to have some fun. Our show preview section will post on July 13th.

We will also be resuming our annual Thank a Farmer series with stories about local agriculture in four consecutive Saturday editions starting July 9.

Check out the review: In partnership with the Anderson Madison County Visitors Bureau, The Herald Bulletin publishes Discover seasonally each year to highlight fun and interesting places to visit and things to do across the county.

The summer edition, with a cover story dedicated to Anderson Black Expo, hit the press a few weeks ago. You can pick up a free copy at the Visitors Bureau, the Herald Bulletin, and other Madison County locations.

Madison Review: Our popular quarterly lifestyle magazine has been distributed along with a print edition of the Herald Bulletin to most of our subscribers in recent issues. From the autumn edition, which is scheduled for publication at the end of July, it will be inserted in the newspaper for all THB subscribers. Free copies can also be picked up at the Herald Bulletin and other county businesses.

The fall issue’s fashion coverage spotlights models and local boutiques. It is expected to prove extremely popular among Madison magazine’s many fans.

As always, thank you for reading The Herald Bulletin and for supporting our many efforts to engage with the community and create content beyond the traditional print edition.


About Author

Comments are closed.