Gray and Telemundo significantly expand their affiliate partnership

0

ATLANTA, Ga.—Gray Television signed a major new affiliation agreement with Telemundo Network Group, LLC that extends the term of Gray’s affiliation agreements with Telemundo Network for its 12 existing markets and gives Gray the right to launch the first-ever local affiliations Telemundo on Gray’s TV Channels. in 22 additional markets.

Once the new Telemundo-affiliated stations launch this year, Gray will own and operate television stations delivering Telemundo’s premier programming to a total of 34 television markets with an estimated Hispanic population of over 3.75 million. .

Telemundo TV’s new markets are located primarily in the South, where the Hispanic population is experiencing notable growth. According to Pew Research, the South has seen the fastest growth among Hispanics, increasing 26% from 2010 to 2019.

The expansion also includes the upcoming launch of “Telemundo Georgia”, a new network of local television stations throughout the Peach State, including Macon, Columbus and Savannah. Initially, Telemundo Georgia will distribute the signal of Telemundo Atlanta (WKTB) in all markets. Over time, individual markets will create and launch local content supported by Atlanta’s flagship affiliate station.

“Gray’s expansion of Telemundo into new markets demonstrates its commitment to serving all audiences and businesses within the local communities it serves,” said Susan Sim Oh, Gray’s vice president of strategy and operations. , Telemundo Station Group. “It is important to note that this investment goes beyond simply providing the most exciting Spanish-language programming to 34 television markets. It also includes concrete plans to increase essential local news and digital offerings for currently underserved Hispanic households powered by Gray’s strong local TV stations in those markets.

Gray and Telemundo have extended existing affiliation agreements between the companies for the following markets (Hispanic DMA in brackets):

  • Atlanta, Georgia (23)
  • Odessa-Midland, Texas (37)
  • Waco-Temple-Bryan, Texas (38)
  • Laredo, Texas (40)
  • Lubbock, Texas (51)
  • Amarillo, Texas (53)
  • Cleveland, Ohio (55)
  • Reno, Nevada (60)
  • Honolulu, hello. (67)
  • Tyler-Longview, Texas (70)
  • Wichita Falls, Texas and Lawton, Okla. (96)
  • Grand Junction, Colorado (135)

In addition, Gray will launch new Telemundo network-affiliated channels on a mix of full-power and low-power television stations serving the following 22 markets (Hispanic DMA in brackets):

  • Nashville, TN (54)
  • Mobile-Pensacola, Alabama (84)
  • Memphis, TN (85)
  • Savannah, Georgia (88)
  • Birmingham, Alabama (91)
  • Greenville-New Bern, North Carolina. (94)
  • Huntsville-Decatur, Alabama (97)
  • Shreveport, Louisiana (98)
  • Knoxville, TN (105)
  • Tallahassee-Thomasville, Florida (109)
  • Charleston, SC (112)
  • Gainesville, Florida (125)
  • Augusta-Aiken, Georgia (126)
  • Myrtle Beach-Florence, SC (127)
  • Columbus, Georgia (Opelika, Alabama) (130)
  • Wilmington, NC.(136)
  • Macon, Georgia (138)
  • Albany, Georgia (141)
  • Biloxi-Gulfport, Mississippi (147)
  • Panama City, Florida, (152)
  • Montgomery-Selma, Alabama (158)
  • Bowling Green, Kentucky (181)
Share.

About Author

Comments are closed.