CULVER CITY, Calif.— Amazon’s free streaming service, IMBd TV, announced plans to rebrand itself as Amazon Freevee on April 27.
In announcing the rebrand, Amazon said that over the past two years, the ad-supported video-on-demand (AVOD) service with more than 60 FAST channels has grown rapidly, tripling monthly active users. .
Freeveee also unveiled ambitious plans to expand its list of originals, which is expected to increase by 70% this year and announced that the service, which is already available in the US and UK, will continue its international expansion with a launching in Germany later this year. year.
Amazon’s free streaming service will announce additional green lights of original content during its NewFronts presentation on May 2.
“Over the past two years, we have experienced phenomenal growth in our AVOD service and are committed to providing our audience with premium free-to-consumer content,” said Jennifer Salke, Head of Amazon Studios. “We look forward to building on this momentum with a growing roster of inventive and broadly engaging originals, and we’re excited to establish Freevee as the premier AVOD service with content that audiences crave.”
“Customers are increasingly turning to streaming ad-supported premium content, and we’ve developed Freevee to provide them with highly sought-after content with half the commercials of traditional television,” said Ashraf Alkarmi, director of Freevee. “Our new name clearly communicates who we are: an easy-to-navigate streaming service available free to users whenever and wherever they choose to watch some of the best original and licensed content available.”
The free streaming service will also add exclusive original films to the content slate, starting with a greenlight order for the workplace romantic comedy “Love Accidentally,” starring Brenda Song and Aaron O’Connell.