Press release | Hearst
Ken Harding has been named senior vice president of business effectiveness for Hearst Newspapers. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Newspapers President Jeffrey Johnson. Harding’s appointment is effective immediately.
“Ken has been a valued strategic and operational advisor to the media industry, and in particular newspapers, for many years,” Johnson said. “We are delighted that he has joined us to support our efforts to transform and grow our business.”
Previously, Harding served as Senior Managing Director at FTI Consulting, where he provided business strategy, due diligence and operational consulting and leadership services to news and media companies of various sizes for over 10 years. . Harding has led print-to-digital transformation strategy and modeling for numerous newspapers and magazines, including assessing digital readiness and key strategic milestones. His recent projects have delivered broad transformation and value-based solutions for improving advertiser and consumer revenue and optimizing spend across advertising and information operations, production, transportation, broadcast and delivery.
Prior to joining FTI Consulting, Harding served as President and CEO of Harding Consulting Alliance, a consulting firm specializing in performance optimization in key functional areas of media companies. While at FTI Consulting and Harding Consulting Alliance, he served as a long-time advisor to Hearst Newspapers and other Hearst businesses.
“Newspapers are essential to any democracy, and I love the opportunity to be part of their sustainable future,” Harding said. “There is no better company to do this than Hearst.”