The current reclamation exchange of pros and cons is well displayed in MAIN MEDIA (MM) and SOCIAL MEDIA (SM). What is the difference between the two media which are the current mode of transmission of vital public information?
We can only speak for the mainstream media which are radio, newspaper, television and cable stations. We have been in the business for 48 years. We can speak of the nature of the medium.
There are four main actors in the process of disseminating public information in the mainstream media, namely the communicator who reads the MESSAGE through the MEDIUM which is radio, print or television, and the RECEIVER who is the audience of the media and the RETURN which is the reaction of the audience. Since these are mass communications, the medium used is intended for the mass of people.
The big difference between mainstream MM media and SM social media is the accountability and authenticity of the message where it is delivered to the public.
MM reaches all visible audiences as long as they open radio or television sets and or read newspapers. The messages broadcast come from identifiable communicators. The messages broadcast are true and the medium is responsible to the public if the message is false, or even seems false because the author of the message is identifiable.
On the other hand, the authors in SM may or may not be known. The message sent can be true or false. Authors of posts usually use false names. The information disseminated may be true or false. There is no way to verify the authenticity of the message because in the first place the authors may or may not be known to defend their messages. There is the issue of cyber liability which is very rare and sometimes not worth pursuing.
SM data is generally not disclosed. Therefore, there is no verifiable way of knowing the truth from the lies. So, social media readers should take the posts with a grain of salt. They don’t have to believe SM information because the perpetrators may be wrong. Lies are easy in SM because information can be erased in a second.
SM is free. Anyone, moron or intellectual can generally write on facebook and you tube. . True or false information can be written. Authors usually use false names. To avoid legal action. They can murder characters, unless people believe them.
In the MM, the authors’ signature is displayed. His email is open for freedback. The author is responsible for his article. In SM, the feedback is done via the “Comments section” whose recipient is not known.
In the case of MM, the medium is legitimate and needs a license from the government because the state owns the air. Print Media only needs a permit from the mayor to operate. But broadcasting needs the tedious legislative frankness that makes all communicators accountable and accountable for what is said. And so with the printed word. Authors are subject to defamation laws and its exceptions.
But in social media, it is difficult to prosecute cyber defamation due to the lack of sufficient case law. Even Rappler’s Maria Riza had to be prosecuted in regular courts for alleged crimes in cyber media. It is so difficult to make the computer your witness. He’s a robot, not a human.
Therefore, to the public, SM only guarantees the truth if the perpetrators are real and identifiable. This is why in the reclamation file only Golda Benjamin is identifiable, the others are false names, and therefore no credibility to their credit. The authors do not hold themselves responsible. They are afraid to reveal their names. A Monsignor stated that he was not the author of an article attributed to him as a writer. The bishop blamed the Monsignor but the latter denied paternity. This is how social media fabricates information for your convenience. The truth is secondary. Social networks are the medium for lies and fake news.
In the MM, if one does not agree with a piece of news, he or she can write a letter to the editor, with a verifiable identity, otherwise MM will not receive generally anonymous letters.
SM also has a limited, albeit global, audience. Because the public is by invitation. If you are not in the loop, no information comes to you unless the post is for public consumption with identifiable sources.
So what is a name in social media? Nothing. So people should take social media posts LIGHTLY with a grain of salt. You can’t confront authors on social media to swear everything they’ve said or written. MM does not generally respond to questions raised by SM; they are from different worlds.
Unlike MM who keeps such speakers, writers, responsible, SM does the opposite by sending a false message, which is why many characters are murdered on social networks; by unknown authors.
But beware, SM can have a large audience since it is global. But remember that only a specific few are identified as a target audience, and the general audience is largely uninvolved. They usually take social media information with a grain of salt. Beware of being fooled by false names. Only a handful of people manage social media with so many fake accounts. That’s the job of paid trolls.
So the most important attitude of people in general is to take social media information with a grain of salt.
A specific example is the Covid vaccine. As many people on social media say vaccines work, while as many others say vaccines are dangerous and will damage our DNA and cells.
For an ordinary SM reader, in order not to be confused, he should take the pros and cons with a grain of salt, that is, simply decide what you think you like to believe. Without necessarily knowing what the TRUTH really is.