Gould has worked in St. Louis for so long that he survived not only changes in management but also in station owner after arriving in 1987 after stops in Springfield, Missouri, Quincy, Ill. and Sacramento, California.
The station he worked for in Sacramento was owned by Ted Koplar, who also owned KPLR. When he received the offer to come to St. Louis to replace Jon Sloane, who had left to go to law school, it didn’t take long for him to accept.
“It was a destination I always wanted to go because I grew up as a Cardinals fan” in Branson, Missouri, he said.
Once there, he never wanted to leave. Her family, which includes three daughters, grew up here. Its roots have been planted.
“I haven’t sent a CV or (audition) tape since 1981,” he said.
KPLR was a sporting powerhouse in the ’80s and’ 90s, as was the local broadcast of the Cardinals and Blues, and to a lesser extent in the following decade, as cable began to make inroads before Fox ( now Bally) Sports Midwest does ultimately take all of these games. Then, the merger with KTVI further diminished the station’s sporting presence, as Channel 2 became the focal point of the company. KPLR’s end-of-day news broadcasts are broadcast during the off-Broadway hours of 4 p.m. and 7 p.m. weekdays, and 7 a.m. on weekends.
“We had our sporting identity, which we lost,” Gould said. “But it turned out to be a blessing. I got to work with some great people. It ended up being really good for me.