News Morung Express
Dimapur | July 23
The medium through which news and information is consumed may have changed with the emergence of new media, but credibility remains a major factor for media consumers, according to responses to The Morung Express’ weekly survey from 16 to July 23.
Answers to the question “Which media platform do you use most often as a source of daily information?” Give Reasons,” said social/digital media, with wider reach and quick access, appears to have become the popular source of information for at least 67% of respondents, while 27% said they rely on newspapers. Only 4% of respondents prefer to consume information via television and 2% via radio.
Among those who prefer social/digital media, one respondent felt that through this medium, one “gets information much faster than other means and also receives information anytime and anywhere”.
Another commented that “most media is manipulated and controlled. For this reason, I scour various news channels on YouTube and subscribe to those that seem unbiased. I want honest media.
“Reliable and verified news”
Interestingly, the most common reason respondents gave for their choice was the quality and credibility of the news acquired from their preferred medium.
In this context, one respondent said that newspapers in Nagaland are still the best source of “reliable and verified information”, adding that “other media still have a long way to go when it comes to information”.
“Definitely a newspaper when it comes to verified and authentic information. Of course, social and digital media have a much wider reach, but when it comes to news, they miss the point. It’s more noise than news,” said another respondent.
Another respondent stated that “printed newspapers can be kept as evidence, so they give quality”, however, they felt that “TV and radio media mainly controls large family political parties, so they continue to spread fake news in favor of their parties only. ”
Room for improvement
Referring to the quality of news and information on various platforms, one respondent said there was a lot of ‘gossip and market opinion’ on social media while TV had ‘immature and incomplete news’ .
“In the newspapers, you will read news that still has a long way to go, but news that has been gathered by experienced hands,” the respondent asserted, while pointing out that “the media in Nagaland still have a lot of catching up to do. “.
Similarly, another respondent commented; “With new media flourishing, newspapers have the opportunity to do things differently. No one can deny that when it comes to real news, nothing beats the newspapers. Our local newspapers must see this as an opportunity to do real in-depth reporting.
Regarding TV news, one respondent said the medium “has the best growth potential because it’s real-time news.” The respondent said it was good to see television developing in Nagaland, but lamented the quality of information, calling it “well below standard”.
“It seems that most employees of the two TV stations in Nagaland are not trained journalists… TV station owners should invest in well-trained journalists who respect the ethics of reporting. Right now, we have too many YouTubers and Facebook group admins who have been tasked with creating news for channels. At this rate, their credibility goes away,” continued the respondent.