By Wayne Robinson | March 25, 2022
Leading Australian newspapers and magazines are embracing the circular economy by partnering with REDcycle to recycle plastic packaging used for home-delivered publications.
On behalf of News Corp Australia, Nine, Seven West Media and Are Media, industry organization ThinkNewsBrands has forged the partnership, which will see plastic sleeves and packaging collected from bins outside Coles and Woolies.
It follows figures that show the Australian publishing industry is among the best in the world at recycling printed newspapers, with two-thirds of all newspapers recycled. Now, thanks to the partnership, all elements of the printed product will have a second life.
The partnership will see plastic wrap from magazines and newspapers turned into furniture for parks and schools, garden beds, exercise equipment, shopping carts and an additive to improve road performance.
Tony Wilkins, Environmental Director of ThinkNewsBrands, said, “Recycling plastic packaging for newspapers and magazines is a small step that will make a big difference. Australia is already a world leader in recycling newspapers, and we can easily do more to recycle our plastics. The next step is to encourage Australians to buy products made from recycled flexible plastics, supporting a true circular economy.
To thank Australians for their recycling efforts to date and encourage them to participate more in the REDcycle program, a national advertising campaign is running this week in newspapers and magazines.
Its CEO, Elizabeth Kasell, said: “We can all do something to help by recycling our plastics and keeping them out of our rivers, oceans and landfills. It’s easy to drop plastic wrap for recycling in the bins at Coles or Woolworths stores. Now, with Australia’s leading newspaper and magazine publishers on board, we can save even more energy, resources and landfill space, while potentially reducing waste.
The plastic waste taken care of by REDcycle is sent to Replas, which transforms it into useful objects such as fences, benches and road aggregates.