Senior innovative media executive with over 20 years of leadership experience in major markets Will oversee KLAS-TV and 8Newsnow.com
LAS VEGAS and IRVING, Texas – Nexstar Media Inc., a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the appointment of Jay Howell as vice president and general manager of its broadcast and digital operations at Las Vegas, NV (DMA #40), including KLAS-TV (CBS), 8Newsnow.com and their associated digital and social media channels. Mr. Howell will begin immediately and will report to Matthew Rosenfeld, Senior Vice President and Regional Director of the Broadcast Division of Nexstar Media Inc.
Mr. Howell has extensive experience in all facets of the media industry and a long track record of success overseeing CBS-affiliated stations in major markets across the country, including Providence, RI; Pittsburgh, Pennsylvania; and Sacramento and Los Angeles, California. Throughout his 30+ years in broadcasting, Mr. Howell has consistently demonstrated his ability to develop new local programming and increase ratings, revenue and profitability. He also has a well-established reputation for fostering positive work environments with strong cultures, team spirit and employee mentorship.
Mr. Howell began his career as a senior broadcast management executive in 2001, when he was appointed Vice President and General Manager of WPRI-TV (CBS) and WNAC-TV (FOX) in Providence, RI (DMA #51), then owned by LIN Television (LIN). Mr. Howell was responsible for the long-term strategy and day-to-day operations of both stations, and immediately began revitalizing and invigorating each other’s brands, significantly expanding local news, launching new local programming and forging relationships. deeper relationships in the community. He also restructured the sales teams, placing greater emphasis on customer-focused service, new business development and digital revenue.
At WPRI-TV, Mr. Howell rebranded the station’s local news programming as “Eyewitness News” and launched “Target 12 Investigates”, a long-running investigative unit, and “Call 12 for Action”. , focusing on consumer rights. He also spearheaded the launch of WPRI.com, the station’s first digital platform, which eventually became Rhode Island’s #1 digital platform. During his tenure, WPRI-TV significantly increased local news ratings, achieving ratings gains in all news periods for the first time since the 1980s. At WNAC-TV, Mr. Howell and his team launched a local morning paper and expanded the station’s late-night newscast to 60 Minutes, which became #1 late news in all key demos. He also oversaw the creation and development of “The Rhode Show”, one of the first local lifestyle programs in the country, and which was so successful that the concept was introduced on former LIN Media stations. in all its large and medium stations. size markets. The efforts of Mr. Howell and his team have resulted in a substantial increase in ratings, market share and revenues for WPRI-TV and WNAC-TV.
In 2012, Mr. Howell was promoted to regional vice president of LIN, overseeing the operations of 13 television stations in seven markets across the country, including Providence, RI; New Haven, CT; Norfolk, Virginia; and Dayton, Ohio. In this role, he played a critical role in optimizing station operations by partnering with local general managers on budgets, new hires, news research/expansion, revenue generation, syndicated programming, digital content, lifestyle programming, marketing and brand development, capital projects, and HR issues. In 2013, Mr. Howell was promoted to Vice President/Television, overseeing all television operations for LIN, including 46 television stations in 23 markets, generating over $700 million in annual revenue.
Mr. Howell then served as Vice President of Broadcast Markets for Media General, following the company’s acquisition of LIN Media in 2015. In this role, Mr. Howell was responsible for overseeing more than 26 television stations from Providence, RI, to Honolulu, HI. . He also helped execute station and revenue generation strategies with senior management and oversaw Media General’s interaction with the CBS and CW networks.
Mr. Howell most recently served as President and General Manager of KCBS-TV (CBS) and KCAL-TV (IND) in Los Angeles, CA (DMA #2), where he was responsible for all aspects of the operations of the station. During his tenure, Mr. Howell revitalized both organizations, reinvigorating their well-known brands by deepening local news coverage and placing greater emphasis on digital content. Mr. Howell and his team have helped drive substantial growth in page views and unique visitors to the KCBS/KCAL website, resulting in a significant increase in digital revenue. Mr. Howell has also strengthened the two stations’ ties with the greater Los Angeles community, establishing important partnerships with organizations such as the Susan G. Komen and Get Together foundations, and sponsoring a number of fundraising efforts. charitable funds. Mr. Howell led the development of a strong relationship between KCBS/KCAL and the NFL’s Los Angeles Chargers, which resulted in a long-term programming agreement, including pre-season football games, featured shows and special access to players and coaches.
“Jay is an ideal choice to lead Nexstar’s media operations in Las Vegas,” said Mr. Rosenfeld. “He is a proven leader with an unparalleled track record who understands the expectations of viewers, advertisers and marketers. He is thoughtful, innovative and will be dedicated to delivering exceptional local content and service to the greater Las Vegas area. His ability to deliver exceptional ratings and sales results through unique local partnerships and superior customer service will serve him well and the team at KLAS-TV. working with Jay as he takes on his new role and I look forward to great success in the future.
Commenting on his appointment, Mr. Howell said, “I am deeply grateful to Nexstar for giving me the unique opportunity to lead the company’s broadcast and digital operations in Las Vegas. As the historic market information brand and major broadcast partner of the NFL’s Las Vegas Raiders, KLAS-TV has a solid foundation on which to build future growth. Plus, when you combine Nexstar’s commitment to hyper-local content with the unique and innovative cross-platform advertising solutions offered to its viewers and customers, the result gives us a distinct advantage over our competition. I am excited about what lies ahead and look forward to deepening KLAS-TV and 8Newsnow.com’s presence in the communities we serve in Las Vegas and Southern Nevada.
Mr. Howell is an active member of organizations related to the media industry, serving for many years on the Board of Governors of TVB, the Board of Governors of CBS Affiliates and the Board of Governors of FOX Affiliates. He has also been very involved in the communities in which he has worked and lived, serving on the board of directors of Crossroads, Rhode Island, the state’s leading provider of housing and homeless services for people in the need. Mr. Howell has also served on the board of directors of Meeting Street, a children’s development and learning center in Providence, and the board of directors of the Providence Performing Arts Center.
Mr. Howell earned his Bachelor of Science in Managerial Economics and Industrial Management from Carnegie Mellon University. He and his wife, Lori, have been married for 30 years and will be moving to the Las Vegas area immediately.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional, digital and mobile media platforms. Its wholly-owned operating subsidiary, Nexstar Media Inc., consists of three divisions: Broadcast, Digital and Networks. Broadcasting Division operates, programs, or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting FCC’s UHF rebate) . The division’s portfolio includes major affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The digital division operates 120 local websites and 284 mobile apps delivering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how to access content and creating new revenue opportunities for consumers. ‘business. The Networks Division operates NewsNation, formerly WGN America, a national cable news and entertainment network reaching 75 million television homes, the Antenna TV and Rewind TV multicast networks, and WGN Radio in Chicago. Nexstar also owns a 31.3% stake in TV Food Network, a leading cable asset. For more information, visit www.nexstar.tv.
Joseph Jaffoni or Jennifer Neuman
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Click here for the PDF version of the press release and here for Mr. Howell’s profile.