The “Digital Explosion”, the ever-increasing number of internet users and the desire to achieve the highest number of views and click-through rates by seeking intriguing scoops and mass viewing and thereby maximizing profits, encouraged websites to offer their ‘products’ that would achieve these goals without any evaluation or research regarding the positive impact resulting from these products, thereby ignoring all guidelines, functions and objectives of the mass media message.
Social networking sites such as TikTok, YouTube, Kik, Snapchat, Instagram and many other social media platforms have become intriguing virtual worlds that attract most internet users of all ages. These platforms have become the most comfortable and alluring spaces to which all people have gathered to break the monotony of their daily lives and rest from the exhausting struggle of earning a living. This is how these websites have been promoted easily and effortlessly, taking advantage of the modern fast-paced lifestyle.
Platforms for triviality and frivolity
Anyone who visits these websites will clearly see the massive amounts of nonsense and stupid, superficial and trivial material posted there. Thousands if not millions of videos and various entertainment materials are posted on these platforms, most of which target the new generation; the generation for whom digital media and technological modernity have become part of everyday life. On the contrary, these sites continue to innovate and surpass themselves each time to produce breathtaking “media or entertainment” content, both in their triviality and frivolity and in their morally degraded nature at other times, in a complete oblivion of real life. issues that concern people all over the world.
These sites exploit scandals, sensationalize events, and exploit people’s dramas and suffering by publicizing their private affairs, defaming them, and posting videos that invade their privacy, sometimes amounting to “judging them by the media.” These privacy-invading behaviors have become a way to generate good “stories” for paparazzi and websites and are seen only as ways to get high ratings and huge revenue.
These websites also exploit users’ desire to seek out what is new and unusual. Due to the perceptible race for the unfamiliar and the familiar, commoditizing social media content has become essential and key to success in the eyes of key players in the social media industry to ensure proper attention. and adequate for their users.
One of the most serious evils of following these insignificant social media accounts is that most of the subscribers or viewers of the videos posted there, which feature utter superficiality, feel “full” and saturated with insignificant and insignificant news. . Hence, they are no longer ready to follow the important and fateful news and keep abreast of the vital events related to their life and the conditions in their country. This means that they turn their followers into marginalized people living outside their reality and distracted from important issues in their lives.
Additionally, there is an ongoing ideological struggle and flagrant violation of our moral and social norms and traditions that goes hand in hand with the immersive engagement with social networking sites, which covertly aim to alter the norms of our conservative societies. .
Mahathir Mohamad, former Prime Minister of Malaysia, said in his book Islam and the Muslim Ummah: “The media has its own agenda these days because it seeks to reshape the world, and it is not the world or the mannerisms of its thought leaders that shape media coverage. What the media sees or deems to be fair to the world is what matters and what matters now.
Because of this constant monitoring of such media, most followers experience a “double reality” between two worlds, one real and the other virtual. Many of them imitate everything they see in the virtual world, and this applies to adults even more than young people, regardless of society’s moral standards or legal restrictions, in pursuit of glory or to escape a painful and frustrating reality. .
Another unfortunate result is that the “profession” of creating absurdity and triviality has become highly profitable, prompting some to occasionally flaunt madness or idiocy, and others to feign grandeur and humor. idiot. We also find some so-called “artists” playing the same role, displaying narcissism and muted pride, assuming that money can earn them respect, attention, brilliance and lasting fame… all these efforts aim to get more followers and gain fake fame. which hides behind it “empty minds” and unstable and unbalanced intellects, but they attract large audiences, especially in the Arab world, even though most viewers tune in for humor and entertainment!
The trivialization of thought and the marginalization of knowledge, seriousness and serious work are among the effects of this immersion in the virtual world. The problem is much bigger than mere media penetration or violation of the code of professional ethics; it is much more than that. Scientists, thinkers, doctors and owners of “serious” online platforms, whether on Twitter, Instagram, Snapchat, etc., find very few followers willing to benefit from their ideas, opinions and knowledge, while tens of thousands, even hundreds of thousands of people follow the “merchants of triviality” on social networks, which is not at all a positive indicator.
Another dangerous consequence of the unrestricted use of these easily accessible websites is that they have become a means of temptation and corruption, an open space for the display of bodies, and a hotbed to promote immorality and depravity. , as we see firsthand. We see the brazen nudity and immoral practices that are encouraged under the guise of “personal freedom”, but they actually strike at the very heart of the moral ethos of Muslim communities and demolish all the principles and values of our conservative society. companies.
First: we are generalizing, but we want to point out that there are social media platforms that provide interesting and useful content, and some users want to promote seriousness, credibility and social integrity, but they are few, n have no real influence, and their voices are barely heard amid such tidal waves and noise.
Second: Countering the negative impact of this type of media is done primarily by promoting awareness and highlighting the destructive effects of exposure to such nonsense. Such efforts would cost website owners a significant loss of viewership and, as a result, a huge loss in the revenue they generate. They were encouraged to cause this corruption only because they found those who encouraged them to cause it.
Parents are asked to protect future generations against this filth and to “vaccinate” them against these germs and epidemics.
They must cultivate in their children the spirit of creativity, seriousness and respect for intellect and humanity.
They should wring from their hearts all sympathy for those who fight us, while speaking our own language and bearing names like ours.
Moreover, media laws should be activated in our societies to preserve our heritage which is undermined and distorted from within more than it is from without.
Third: We would like to affirm that we are not against training, curiosity and exploration, but we are opposed to the trivialization of media content to suit certain superficial mentalities and to encourage adolescents to undertake unusual and often dangerous…or be platforms to promote foreign decadent ideas that alter the ideology and thinking of Muslim youth.