Redbox signs distribution agreements with Lionsgate and Curiosity | Offers | New


In a significant boost to its programming proposition, entertainment company Redbox signed content agreements with providers Lionsgate and Curiosity to adapt its original film and factual roster.
With Lionsgate, Redbox intends to expand its offering by releasing 36 titles per year and distributing titles from the Lionsgate library on its AVOD and FAST streaming services. Lionsgate will manage the distribution of Redbox Entertainment titles on home entertainment windows in addition to subscription video-on-demand (SVOD) licenses for certain titles under the Redbox Entertainment brand.

Drawing on nearly 20 years of movie performance data, Redbox Entertainment says it is “uniquely” positioned to identify titles and talents that will resonate with consumers. Recently released Redbox Entertainment films include Capone, Shadow In The Cloud, and SAS: Red Notice. The new originals will include upcoming releases The Last Son, Bandit and Muti.

The two companies are also partnering on a film and TV license agreement from Lionsgate’s 17,000-title library to ad-supported video-on-demand (AVOD) and free-to-air television services. by advertising (FAST) from Redbox. Redbox has expanded its AVOD streaming service to include thousands of popular movies and TV series over the past year, while also upgrading to over 100 FAST channels available on its streaming app, with the intention of adding more. ‘others in the coming months.

The multi-faceted deal with factual media company Curiosity is designed to bring more entertainment options to Redbox customers. As part of the deal, Redbox will promote Curiosity’s subscription video-on-demand (SVOD) service, Curiosity Stream, and will include a selection of Curiosity content on the fast-growing video-on-demand funded by the Commission. Redbox advertising (AVOD) and free advertising-supported streaming television (FAST) service delivery. The companies have also agreed to offer Curiosity Stream as a premium subscription offering when Redbox launches SVOD Channels in its streaming app in 2022.

Under the terms of the agreement, the Curiosity flow The SVOD service will be made available to select Redbox customers on a promotional trial basis and promoted across Redbox’s 40,000 digital streaming kiosks and properties. In addition, Redbox will license Curiosity content to be offered on Redbox’s AVOD and FAST streaming services in the coming months.

“We are delighted to partner with Redbox as they continue to expand their video streaming offerings, “said Brandon Fong, senior vice president of partnerships and distribution for Curiosity Inc.” As a leading factual entertainment service, Curiosity is uniquely positioned to deliver affordable and great value entertainment to Redbox customers who want to learn more about the world around them.



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