Roku Enables All-New Cross-Media Measurement of Traditional TV, Connected TV, Desktop and Mobile Advertising Campaigns with Nielsen


Marketers can now deduplicate campaign reach and ad frequency on Roku across Traditional TV, Connected TV, Computer and Mobile, in a significant step towards Nielsen ONE

NEW YORK, September 29, 2022 /PRNewswire/ — Nielsen ( NYSE: NLSN) announced that Roku ( Nasdaq: ROKU), the #1 TV streaming platform in the United States*, will enable four-screen measurement on TV for the first time. traditional, connected TV, desktop and mobile devices in Nielsen Total Ad Ratings. Now marketers running ads with Roku can de-duplicate campaign reach and frequency across all four screens in the home. Nielsen four-screen ad deduplication will initially be available in Total Nielsen Ad Ratings and support audience deduplication in Nielsen Athe company’s upcoming cross-media measurement platform, upon release in December 2022. This measurement is available on the Roku platform, including all Roku media running through OneView and video inventory on Certified Channels Roku Ad Framework.

As consumers spend more time streaming, marketers are diversifying their media investments and continuing to spend more dollars on TV streaming than ever before. The latest edition of Nielsen’s “The Gauge” reveals that streaming overtook cable for the first time in July, capturing its largest share of television viewing to date. OneView, Roku’s advertising platform designed for TV streaming, is directly integrated with Nielsen’s measurement solution, enabling robust, person-level measurement of advertising campaigns on the Roku platform.

This announcement builds on a long-standing relationship between Roku and Nielsen that began with Nielsen Digital Ad Ratings measurement in 2016. Since then, more than 200 advertisers have measured their TV broadcast campaigns on Roku. This expansion of measurement capabilities on the Roku platform is an important step towards providing a consistent and comparable cross-media solution with Nielsen ONE.

“Marketers are increasingly investing in CTV to track consumers. However, brands want consistent metrics across all screens,” said Kim Gilberti, SVP, Product Management, Nielsen. “Marketers can now better gauge the unique reach and frequency of CTV inventory in conjunction with their entire Roku purchase in a comparable and comprehensive way, and advertisers can reduce waste and help ensure that relevant ads are served to the right audiences across all devices. This release brings us one step closer to delivering comparable, deduplicated metrics across all screens with Nielsen ONE.”

“We believe all television advertising will be accountable and measurable,” said Asaf Davidov, head of advertising measurement and research, Roku. “Our direct relationship with consumers, our scale and our technology puts us all in a unique position to work with Nielsen to make measurement simpler and more accurate as marketers shift their spending to TV streaming.”

Nielsen Four-Screen Ad Deduplication is fundamental to deduplicating audiences across devices, services, and platforms in Nielsen ONE, which will provide a consistent, comparable, and deduplicated view of the channels and platforms audiences are consuming, across all devices. screens.

About Roku, Inc.

Roku pioneered TV streaming. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV™ models are available in the United States and select countries through licensing agreements with OEM TV brands. Roku is headquartered in San Jose, California, USA.

*America’s #1 TV streaming platform is based hours streamed according to Hypothesis Group, October 2021

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that could cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include, but are not limited to, those related to trends related to TV streaming and marketing related to TV streaming; the benefits, features and capabilities of the OneView Platform and the Roku Ad Framework; and the benefits, growth and reach of the Roku platform. Except as required by law, we undertake no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the financial year ended December 31, 2021 and our quarterly report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.

Roku is a registered trademark of Roku, Inc. in the United States and other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective owners.


Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent, actionable insights so they can connect and engage with their audience, now and in the future. .

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