Shelby County Newspapers, Inc. Wins 74 APA Awards – Shelby County Reporter

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By ALEC ETHEREDGE | Chief Editor

COLOMBIAN – Shelby County Newspapers Inc. received 74 Alabama Press Association Media Awards for its work across advertising, editorial and magazine platforms in 2021.

The APA released the top three winners in each category for the year on Tuesday, May 24, after Illinois judged the work of local newspapers and their products earlier this year. A total of 52 publications submitted 1,858 entries in this year’s version of the annual competition.

In the editorial competition, the Shelby County Reporter won 36 prizes, including 10 for first place, 12 for second place and 14 for third place.

The publicity contest received 25 other prizes, including 10 for first place, eight for second place and seven for third place.

Shelby County Newspapers Inc. also operated five magazines in 2021 and received 13 awards for its work in Shelby Living Magazine, Homewood Life Magazine, Hoover’s Magazine, Mountain Brook Magazine and Vestavia Hills Magazine.

The magazines received six awards for first place, six for second place and one for third place.

The Alabama Press Association will announce 12 more honors at its APA Media Awards Banquet on June 25 in Orange Beach, including the winner of this year’s Overall Achievement Award for each division.

Below is a summary of each winning piece in the different categories:

Editorial competition

-First place in Best Layout and Design category

-First place in the Best In-Depth News Coverage category for “Tornadoes” by Alec Etheredge and Emily Sparacino

-First place in the Best Local Sports Column category for “In the end, it’s just a game, but it’s the one that helps with healing” by Alec Etheredge

-First place in the Best News Photo category for “Matthew Blount’s father, Barry Blount in front of his son’s gravestone” by Keith McCoy

-First place in the Best Sports Photo category for “Cam Crawford horizontally at the dunk” by Keith McCoy

-First place in the category Best special section – Newsprint for “Profile” by staff

-First place in Best Coverage of Breaking News Online for “Major Flooding Event Hits Shelby County” by Alec Etheredge

-First place in the category Best use of social media for “Instagram Reels” by staff

-First place in the category Best use of a video under 2 minutes for “Polar Express reel” by Meg Herndon

-First place in the category “Best use of a video longer than 2 minutes” for “Election Forums” by Keith McCoy

-Second place in the Best In-Depth News Coverage category for “Chelsea school system by Emily Sparacino and Alec Etheredge

-Second place in the Best Editorial category for “Weathering the storm together” by Alec Etheredge

-Second place in Best Human Interest Column category for “COVID-19 Does Not Discriminate” by Daniel Holmes

-Second place in the Best Editorial Column or Commentary category for “Workers not lazy, just tired” by Michelle Love

-Second place in the Best Sports News In-Depth Coverage category for “Oak Mountain Championship Run” by Alec Etheredge

-Second place in the Best Spot News Photo category for “House flattened by tornado” by Alec Etheredge

-Second place in the Best Sports Photo category for “Catching a dynasty” by Keith McCoy

-Second place in the Best Photo Essay category for “Number Juan” by Keith McCoy

-Second place in Best Niche Post category for “Profile” by Staff

-Second place in the Best Coverage of Breaking News Online category for “Tornado breaking news cover” by Alec Etheredge and Emily Sparacino

-Second place in the Best Podcast Series category for “Shelby County Live Pregame Show” by Alec Etheredge

-Second place in the category Best use of a video under 2 minutes for “October Haunted House” by Meg Herndon

-Third place in the Best Spot News category for “Tornadoes rip through county” by Alec Etheredge

-Third place in the category “Best News Feature Story Coverage” for “Couple rescued from the rubble of a collapsed trailer following a tornado” by Alec Etheredge

-Third place in the Best Editorial Column or Commentary category for “My New Perspective on COVID-19” by Alec Etheredge

-Third place in the Best Sports News In-Depth Coverage category for “Thompson State Championship Coverage” by Alec Etheredge

-Third place in the Best Sports Reporting category for “Dad finds his son at a football game” by Alec Etheredge

-Third place in the Best Photo category for “A woodworker shapes a wooden bowl” by Keith McCoy

-Third place in the Best News Photo category for “Alabaster July Fourth celebration” by Keith McCoy

-Third place in the Best Spot News Photo category for “Waterlogged” by Keith McCoy

-Third place in the Best Sports Photo category for “Never wavered” by Keith McCoy

-Third place in the Best Photo Essay category for “Path of destruction” by Alec Etheredge and Keith McCoy

-Third place in the Best Niche Publication category for “Football” by Alec Etheredge

-Third place in the Best Use of Social Media category for “Football Pregame Show” by Alec Etheredge

-Third place in the category Best use of a video under 2 minutes for “9-11 reel” by Meg Herndon

-Third place in the category Best use of a video longer than 2 minutes for “Shelby County Live Pregame Show” by Alec Etheredge

Publicity contest

-First place in the category Best Single Ad ½ page and under, black and white for “Southwest Water” by Rhett McCreight

-First place in the best individual advertisement on ½ page, black and white category for “CPAP Plus” by Jessica Caudill

-First place in the best regularly scheduled special section – newsprint or glossy paper category for “Profile 2021” by staff

-First place in the Best Original/Creative Idea category for “Lawn Mower For Sale” by Daniel Holmes

-First place in the Best Display Ad category for “Lawn Mower For Sale” by Daniel Holmes

-First place Best Niche Publication for “Shelby County Football” by Staff

-First place in the Best Use of Humor category for “Lawn Mower For Sale” by Daniel Holmes

-First place in Best Online Advertising Presentation for “Shelbycountyreporter.com” by Staff

-First place in the Best Innovative Online Advertising category – Single ad for “CreActive” by Tori Montjoy

-First place in the Best Online Revenue Builder category for “Digital Subscriptions” by Meg Herndon

-Second place in Best Single ½ Page Ad, Black & White Category for “The Shelby County Chamber – Small Business Awards” by Staff

-Second place in the Best Print Newspaper Promotion category for “Profile 2021” by Staff

-Second place in the Best Original/Creative Idea category for “Vulcan Termite” by Rhett McCreight

-Second place in Best Classifieds category for “Wimberly Apartments” by Staff

-Second place in Best Signature Page category for “Oak Mountain State Champs” by Staff

-Second place in the category Best use of humor for “Alabaster For Tomorrow” by Tori Montjoy

-Second place in Best Innovative Online Advertising category – Unique ad for “DaySol Coffee” by Rhett McCreight

-Second place in the Best Online Revenue Builder category for “SCR Daily Email” by Staff

– Third place in the category Best Single Ad ½ page and less, black and white for “Valleydale Animal Clinic” by Rhett McCreight

-Third place in Best Individual ½ Page Advertisement, Black & White category for “The Shelby County Chamber – Tourism Awards” by Staff

-Third place in the best individual advertisement on ½ page, color category for “Alabaster For Tomorrow” by Tori Montjoy

-Third place in the Best Advertising Campaign category for “Health Services, Inc.” by staff

-Third place in the category Best signature page for “Veterans Day” by staff

-Third place in the Best Niche Publication category for “THS Calendar” by staff

-Third place in Best Innovative Online Advertising category – Single Ad for “Bug Out Training” by Rhett McCreight

magazine contest

-First place in the Best Personality Profile category for “A Family Man” from Vestavia Hills Magazine by Madoline Markham and Blair Ramsey

-First place in the Best Business Feature category for “A Clean Start” from Hoover’s magazine by Amy Ferguson

-First place Best Photo Essay for Shelby Living’s “Running Free” by Denise George and Madoline Markham

-First place for Best Individual Website for Vestaviahillsmagazine.com

-First place in the Best Overall Design category for Vestavia Hills Magazine

-First place in the Best Travel Feature category for “Rediscover Gatlinburg” from Vestavia Hills Magazine by Christiana Roussel

-Second place in the Best Single Feature Story category for “A Mission in High Gear” from Vestavia Hills Magazine by Madoline Markham

-Second place in the Best Personality Profile category for Homewood Life Magazine’s “Everyone’s Favorite Mailman” by Melanie Peeples and Kathryn Bell

-Second place in the Best Photo Essay category for Shelby Living’s “In the Dark” by Klint Rhodes and Madoline Markham

-Second place in the Best Single Ad category for “Collectif & Co.” by staff

-Second place in the Best Travel Feature category for “The Great Carolina Outdoors” from Vestavia Hills Magazine by Christiana Roussel

-Second place in the Best Culinary Feature category for “Cookie Cheer” from Vestavia Hills Magazine by Sara Guven and Karen Askins

-Third place in Best Internal Ad or Self-Promotion category for “Subscribe Now” by Staff

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