Social media specialist to share his expertise


An expert on how businesses can maximize social media for the benefit of their business will be the guest speaker at a bespoke business workshop later this month.

Declan Murtagh is a digital consultant for Newry-based company Brilliant Red, social media specialist and speaker with over 10 years of experience in various industry sectors.

During the workshop, he will share his social media expertise and focus on how businesses can expand their customer base using the various social media platforms available.

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Declan Murtagh, digital consultant at Brilliant Red

The seminar is the fourth in a series of tailor-made seminars organized as part of the local Growth North West initiative, which aims to support local businesses in the North West considering entering new markets outside of Ireland North.

The series is deployed by Derry City and Strabane District Council, the Londonderry Chamber of Commerce, Invest Northern Ireland, InterTradeIreland, Enterprise NW and the Strabane Enterprise Agency, to give companies advice and guidance on how to export their product or their service and to help support business recovery in the Northwest region.

Hosted by the local chamber of commerce, the workshops are led by expert presenters offering advice and information that will focus on a different topic and skills in each session.

Speaking ahead of the Maximize Social Media event, Murtagh said the workshop would provide an interesting insight into the power of social media and how local businesses can really expand their customer base and reach new audiences.

“For businesses today, having a social media presence is important, but they need to go beyond just showing up and being active,” he said.

“To maximize the power of social media, they need a plan. A plan will help them create valuable, authentic, and engaging content for their target audience. During the workshop, participants will learn practical steps on how to achieve this and understand the latest trends, platforms and social media tools for success.

The workshops to date have all been a huge success and it is hoped that more businesses will take the opportunity to seek advice as the local economy tries to recover from a tough and difficult time.

Businesses are advised to get involved and see what they can learn so that they can adapt to the recent boom in cross-border commerce, the increasing use of digital marketing and social media, as well as ” the accelerated growth in sales through e-commerce and how they should examine new business opportunities and new markets.

Derry City and Strabane District Council Commercial Director Kevin O’Connor explained: on Main Street is recovering.

“This series will equip people with the skills they need to effectively use the tools that are now available to help businesses looking to tap new markets, improve their profile and expand their customer base.”

Companies interested in participating in the seminar must register in advance. The session will take place on Tuesday, September 28 from 11 a.m. to 1 p.m.

Participants will also be invited to take advantage of the option to book a 15-minute one-on-one session with Declan Murtagh later in the afternoon between 2 p.m. and 5 p.m.

The slots available are limited, so they will be allocated on a first come, first served basis. Book them by contacting [email protected]

Other workshops to come in the coming months include – Tuesday October 26: Una McSorley – Perfecting Your Pitch; Tuesday, November 30: Michael McIntyre – Sell efficiently.

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