Stamping its mega entry into the Indian language space, Time network, India’s premium broadcast network announced the launch of Hours now Navbharat, Hindi news channel and AND NOW Swadesh, Hindi Business News channel in United States, Canada and major international markets, in partnership with Yep TV, one of the world’s largest providers of television and on-demand Internet services.
Gain unprecedented support and trust from the country’s top influencers, viewers and advertisers, Times Now Navbharat and ET NOW Swadesh with its unique proposals has strongly differentiated itself from other historical players in the category. True to its philosophy, Ab Badelga Bharat, Banega Navbharat, Times Now Navbharat has redefined the way Hindi TV news is consumed. With the firm belief that News has the power to transform and create impact for a better society, the channel was able, in a short time, to induce resolution through its action-oriented and incisive journalism, sharp analysis and balanced which is reflected in the flawless reporting. Catering to entrepreneurs, traders, businesses and all Indian citizens, AND NOW Swadesh who leads with the mission, Badho Desh Ke Saath, presents a range of compelling content, intended to empower, engage and educate viewers with financial literacy to weave their growth into India’s success.
Jagdish Mulchandani, COO and Executive Chairman, Times Network, noted, “We are excited to expand our content portfolio by bringing our recently launched Hindi news channels to our global viewers on Yupp TV. Our top English entertainment and news channels are strongly positioned in over 100 countries and we are now excited to present compelling news content in the Hindi language to viewers in international markets. Presenting a holistic report on global, national, local, financial and business news content, Times Now Navbharat and ET NOW Swadesh will be a vital addition to their daily dose of news consumption. I am confident that with our latest Hindi offerings, we will further enrich the Indian language viewing experience for viewers and continue to keep them informed with in-depth, compelling and credible news.
Uday Reddy, Founder and CEO of Yupp TV noted, “We are pleased to announce the launch of the Times Network, Times Now Navbharat and ET NOW Swadesh Hindi news channels in the United States, Canada and major international markets. We have seen huge reach for Indian TV with the Hindi language in these markets and will be of great added value for our brand. YuppTV users can now watch their favorite Hindi content around the world, giving them more entertainment options to choose from.
With 25,000 hours of cataloged entertainment content in its library, Yupp TV offers a diverse range of South Asian content with over 250 TV channels, over 5,000 movies and over 100 TV shows in 14 languages.