Real estate investors have a lot to gain by leveraging social media; you might even say it is necessary to have an online presence.
Nowadays, people are starting to search for homes online, and if you focus all your efforts on traditional means such as newspapers, you may lose potential tenants.
This article explains how landlords can use social media to reduce the number of vacant units in their rental units.
One of the most important benefits of social media ads is that they put you directly in front of your target audience. Platforms like Facebook and Instagram that collect a lot of information about their users are ideal for reaching interested tenants. Take advantage of these spaces to make your content accessible to people who have started looking for a place to rent.
Your listing should include relevant information about your rental property, such as location, amenities, and price if you’re comfortable with that.
Consider factors like your budget and the number of vacancies when deciding between an organic ad or a paid ad. They both have their strengths and when paired with great content can produce great results.
Most social media platforms allow users to add visual media to enhance the experience. Take advantage of the fact that people are moved by what they see to make your ads more appealing to the general public. we can’t discuss rental marketing strategies not to mention the leverage you add by using quality photos and videos. Even if you have a good phone camera, you can still hire a photographer or videographer to make it look more professional.
Using this medium allows you to interact with your audience in a fun and interactive way. Don’t be afraid of the camera either; putting your face forward creates a feeling of trust and increases the likelihood that people will contact you.
You can also jump on trends that your target demographic is following to make your content more engaging. But don’t get lost in the fun and forget about your main goal. Your messages should be as informative as they are entertaining.
There are millions of social media posts every day, and while great content stands out, yours can still easily get lost in the crowd. Hashtags offer a great solution to this visibility problem.
When you attach real estate hashtags to your content, people who start their home search online can quickly discover your content and jump to your page if they like what they see. While you’re at it, generic hashtags like #rentalvacancy can give you some traction, but the more specific you are the better. Add details like unit type, location, and your brand. If you’re not sure you’re doing it right, you can use hashtag generator tools for a more optimized result.
The magic of hashtags also works both ways, as interested tenants also attach them to their posts so that relevant businesses can find them. So don’t miss the opportunity to post your vacancies under these posts for others to see.
- Build a cohesive presence
Social media marketing is an ongoing process, and you need to constantly educate your audience about what you can offer them. This is especially true for homeowners with multiple properties and more vacant units. It would be best if you established yourself as the benchmark for rental accommodation.
You don’t have to limit your posts to advertise your job offer. There are different stages of the rental process that you can keep your audience informed about. For example, you can simplify the process with an infographic, do a live feed, or talk about what other potential customers liked on your open house. Let your creativity run free.
You will be surprised how many of your current residents would be willing to say a positive word or two about their experience. Yes, it’s good to talk about what you can offer. But there is a feeling of confidence that comes from hearing the same thing from someone else who understands your struggles.
Take advantage of this by asking your tenants if they would be willing to write a few words, take a photo, or record a video about what they love about their home. Your future tenants will see this as approval from one home finder to another.
There are many ways that social media marketing can benefit your business and help you fill your vacancies. But with so many platforms, dealing with it all can get pretty hectic. Rather than being too dispersed or wasting several hours trying to figure it out, you could hire a professional to help with marketing and start signing new tenants’ leases faster.